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In this article from the New York Times we find out what iPad users are downloading:
A quick spin through the charts of the best-selling applications available in iTunes illuminates the most popular selections.
Currently, the top three paid iPad applications belong to a suite of applications intended to give the iPad more heft as a machine for productivity. They are adaptations of Apple’s iWork tools and include Pages, a word processing application, Keynote, which allows users to create visually rich presentations, and Numbers, a spreadsheet application. Each sells for $9.99.